Audiomack
Moving music forward with Audiomack's new app
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OVERVIEW:
Audiomack is dedicated to delivering an immersive audio experience for both listeners and artists, utilizing a rich array of user-centric features. Enjoy unlimited storage, seamless offline downloading, and gain valuable insights through advanced analytics, all at no expense. With a groundbreaking “gate-less” approach, Audiomack has fostered a devoted daily user base of 5 million, successfully competing against industry giants like Soundcloud and Spotify. In their early stages of growth back in 2015, Audiomack enlisted aimed to collaboratively enhance their assets and push boundaries in user interface and their user’s experiences.
KEY ACHIEVMENTS
READ TIME:
5 Minutes (approx)
CLIENT:
Audiomack, LLC
INDUSTRY:
Music / Entertainment
BASED OUT OF:
New York, NY, U.S.A
PROJECT TYPE:
Mobile App Design
MY ROLE(s):
- Creative Direction
- UX/UI Design
- Mobile App Design
DISCOVERY
Becoming an early growth stage partner
With only 10 thousand users and a basic iOS app, Audiomack was still in its early stages of growth. Recognizing the limitations of just having a song lister and music player, I joined forces with a talented team of developers and strategists to lead the design and ux strategy for a newly redesigned user experience and added features. Knowing the challenges ahead, I eagerly embraced Audiomack’s ambitious mission. Together, we dived into the task of improving Audiomack’s new user interface. After our discovery and goal outline, we knew we need to focus on creating an app that is easy to use, with features that meet the needs of music enthusiasts. My optimized UX design strategies emphasized the need for speed, accessibility, and functionality and intuitive UI, ensuring users can quickly explore and find the perfect tunes.
EXPANDING THE EXPERIENCE
Accessing music anytime, anywhere ... even when offline.
Audiomack knew its users were already talking about the need and importance of uninterrupted music access and believes that music should be accessible to everyone, regardless of their internet connectivity or financial circumstances. When discussing the new strategy, it was imperative that this was part of the new UI and UX solutions which quickly became a favorite. Being able to listen to music offline has been a game-changer for users who need to be mindful of their data usage.
Whether you have a premium account or not, the offline feature allows them to enjoy their favorite tracks without worrying about having a data connection or added data fees. This capability has not only contributed to the growth of the streaming service across the United States but has also made a significant impact in emerging markets with limited cellular or wifi connections. By prioritizing offline access in the new app build, Audiomack has taken a significant step towards democratizing music. We have made it possible for everyone to enjoy the power of music, even in areas with weak internet infrastructure. This commitment to inclusivity has resonated with users worldwide and has contributed to their exponential growth.
EXPANDING THE EXPERIENCE
Enlighting users with advanced features and expanding the reach
In addition to providing offline access, Audiomack continually strives to enhance the user experience by introducing new functionalities and expanding platform compatibility. Our team recognized the need for deeper user experiences, which led us to introduce menus and sorting algorithms that empower music lovers to curate custom playlists and stay updated on all their favorite artists. With the newly implemented menus, users now have easy access to a range of options, enabling them to navigate through their music library effortlessly. With the newly designed sorting algorithms, they will help users organize their music in various ways, enhancing the discoverability of new tracks and artists. and allowing for a more personalized and immersive journey into the world of music.
In addition to enriching the app’s functionalities, we also focused on refining the app’s overall polish. Our team dedicated time and effort to refactor the internal code, ensuring a smooth and optimized performance. This optimization provides users with a seamless and enjoyable experience, free from any technical issues or disruptions. Recognizing the demand for a wider user base, we made it a priority to expand Audiomack’s platform compatibility. To achieve this, we diligently worked on porting the app over to Android platforms. This new expansion allowed Android users to embrace the Audiomack experience and enjoy all the exciting features and functionalities we have to offer.
<span data-metadata=""><span data-buffer="">STAYING UP TO DATE
Enhancing music experiences with optimized and customizable notifications on Audiomack app
In order to create a seamless and informative user experience, I carefully designed the placement and design of notifications within the Audiomack app. My approach was to strike a balance between providing users with relevant updates and maintaining the app’s functionality and aesthetics. The new customizable notification system features strategically placed notifications that are easily visible to users. This ensures that users can stay connected with the latest music updates and interactions within the Audiomack community without compromising their app experience.
By optimizing the notification system, my goal was to provide all users with a comprehensive and enjoyable music experience. The timely placement of notifications helped to keep users engaged and informed, enabling them to discover new music, stay connected with their favorite artists, and cultivate meaningful connections. In essence, the refreshed notification system enables users to discover and interact with music in a seamless, intuitive way.
In conclusion, I designed the notification system to strike a perfect balance between being informative and unobtrusive. By strategically placing notifications in easily visible locations, Audiomack users can enjoy a seamless and intuitive music experience, while staying connected with the latest updates and interactions. The optimized notification system provides timely updates that allow users to engage with their favorite artists, discover new music, and build meaningful connections within the Audiomack community.
A NEW ONBOARDING EXPERIENCE
Reintroducing the way we interact with music – the right way.
If there is one thing I know, its the significance of making a lasting impression, and Audiomack recognized the importance of ensuring users have a comprehensive understanding of its advanced features from the moment they log in. To achieve this, I needed to design and implement an immersive onboarding experience that not only made the app user-friendly but also tailors it to each individual. The new in-depth onboarding process ensures that users become proficient in navigating Audiomack right from the start. By guiding them through the app’s functionalities and highlighting its advanced features, I was able to draw and empower users to make the most out of app. Whether it’s discovering new artists, creating personalized playlists, or exploring curated content, users are equipped to become Audiomack experts in no time.
Furthermore, the onboarding experience goes beyond just familiarizing users with the app’s features. I also wanted to focus on personalization, ensuring that each individual’s music journey is uniquely crafted to their tastes and preferences. By analyzing their music preferences and usage patterns, Audiomack will now deliver a curated music experience right from their first login. This personalized approach not only enhances user satisfaction but also fosters a deeper connection between the user and the platform setting the stage for an immersive and enjoyable music journey.
PROJECT CONCLUSION
Primed to takeover the music industry
Through the successful completion of an iOS-Android ecosystem, the implementation of rich new features, and the refurbishment of the backend, Audiomack has transformed into an app that has drawn in millions of users and enabled them to reach a global audience. The impact has been remarkable, with exponential growth seen in both app editions. In just three days, the Android edition alone garnered an impressive 10 thousand downloads, quickly surpassing 10 million downloads in total. The platform has also experienced a 400% increase in daily user counts over the past year, showcasing its tremendous popularity.
In addition to its impressive user base growth, Audiomack has also gained recognition as a platform that empowers budding musicians by providing them with a stage to showcase their talent. The platform has premiered artists of the highest caliber, such as Eminem and J. Cole, further solidifying Audiomack’s position as a leader in the music industry. This is just the beginning of Audiomack’s journey towards music industry domination. The app’s mission to democratize music access and empower aspiring musicians is only just starting to unfold. With its continued dedication to innovation and user satisfaction, Audiomack will undoubtedly continue to shape the landscape of the music industry, create new opportunities, and inspire millions of music lovers worldwide.
In conclusion, the completion of the iOS-Android ecosystem, the introduction of new features, and the overall growth and success of Audiomack have set the stage for a bright future. Audiomack’s remarkable progress is a testament to the platform’s commitment to providing quality music experiences, fostering artist development, and revolutionizing the way we consume and discover music. The Audiomack takeover has begun, and I can’t wait to see how the platform continues to transform and empower the music industry in the upcoming years and future app iterations.
CLIENT
Audiomack™
industry:
Music Streaming and Streamer Collaboration
ROLE/SERVICES PROVIDED
Creative Direction, UX/UI Design, Mobile App Design, Design Strategy, Software Application, User Testing, User Experience
WHAT'S NEXT?
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